Management

Profile Talent co-founders and directors Adam Sutherland and Adam Muddle have over 30 years’ management experience, and have both previously worked at leading UK talent agency Money Management & Money North.

What sets us aside from many management companies is our sheer breadth of experience and expertise particularly in the area of maximising opportunities arising from our clients’ profile across all areas of the media. We work across television, film, commercial brand opportunities, personal appearances, paid social media, picture publicity, and brand extensions into publishing, health, fitness, lifestyle, fashion and much more.

We regularly book talent onto all the major UK reality shows including I’m A Celebrity… Get Me Out of Here, Celebrity Big Brother, Love Island and many more. We have consulted for MTV, ITV, E4 and Splash Productions to find cast members for their shows, and have developed series for our own clients with Lime Pictures and production company Potato. We have a worldwide TV presence, having worked with ABC, Fox and CNN in the US, as well as broadcasters in Europe, Australia and the Far East.

Our relationships in print and publishing are extremely strong and our clients regularly work as priority talent with all major publications. We have been involved in some of the most successful book releases of the past five years. In the past two years we been involved in the negotiation of four major book deals for our clients.

We strive to develop all our clients into long-term brands. In the last 12 months we have delivered a variety of brand and licensing products into the mainstream market including fragrance, clothing deals, and health and beauty product tie-ins for our talent. We also deal with the biggest social media endorsement deals in the business and work regularly with dozens of high street and e-commerce brands that are looking for celebrity support.

Chelsee Healey image courtesy of Lia Toby/WENN